We don’t just consult —we enable, execute, and deliver results.

At The NextGen Partners, we act as your dedicated Microsoft alliance team — without you needing to hire internally or rely on overextended Partner Development Managers. From strategy to execution, we handle the entire partnership lifecycle with precision, speed, and measurable outcomes.

Trusted By 200+ Partners

Trusted by

Solution Designation &
Advanced Specializations

Achieving a Microsoft Solution Designation requires proper execution. We offer support across all workloads, including Data & AI, Azure Infrastructure, and Security.

We help you earn the badge, unlock incentives, and improve visibility with Microsoft field teams — all without hiring an in-house alliance lead.

End-to-end submission process for Solution Designation and Specialization

CPOR claims management with a 100% success rate in approvals

PAL tagging guidance to ensure you're earning Azure and Security points

Tracking progress against required thresholds (customers, certifications, usage)

Skilling plan development with recommended learning paths and tools

Assistance with workload validation and audit preparation (where applicable)

Microsoft Marketplace Publishing

Publishing on Microsoft Marketplace is a strategic GTM opportunity. We ensure your offer is discoverable and co-sell ready.

Publishing on Azure Marketplace is a strategic GTM opportunity. We ensure your offer is discoverable and co-sell ready.

We write and publish your offer like Microsoft would — with zero guesswork, and full compliance.

Offer description, summary, and SEO-optimized keywords aligned to Microsoft’s GTM priorities

Catchy headlines and positioning based on Microsoft’s industry plays

Pricing strategy tailored for partner economics and Co-sell compatibility

Identifying the right regions and customer segments for launch

Offer type selection (SaaS, Consulting, Managed Application, VM, Container)

Technical configuration, publishing, and post-launch activation

Readiness for IP Co-sell, including lead sharing setup and asset review

Microsoft Commerce
Incentives (MCI) Funding

Many partners miss funding opportunities. We ensure you don’t. We help you activate and deliver programs within the Microsoft Commerce Incentives framework.

Many partners miss funding opportunities. We ensure you don’t. We help you activate and deliver programs within the Microsoft Commercial Incentives framework.

We manage the full life cycle so you can turn MCI from a passive opportunity into an active revenue stream.

Pre-engagement planning to align services with eligible scenarios

Delivery of workshops, assessments, and proof-of-concepts (POCs)

Post-engagement deliverable packaging and documentation

Submission of funding claims, with proactive follow-up and escalation if needed

Ongoing reporting to track earned and forecasted incentives

Compliance with Microsoft’s strict delivery and claim standards

Co-sell with Microsoft

Co-sell readiness requires knowing how to engage. We provide tools, strategy, and coaching to navigate Microsoft’s sales ecosystem and build pipeline.

We don’t just get you listed — we help you build relationships that drive revenue.

Guidance on how to engage with Microsoft account executives, PSMs, and technical sellers across industries

Support building Co-sell assets that speak to Microsoft Solution Plays

Alignment with the MCEM (Microsoft Customer Engagement Methodology) — so you speak the same language as Microsoft sales teams

Development of internal sales kits and elevator pitches for field-facing conversations

Setting up the right partner association tagging (CPOR, PAL) to earn recognition

Help with outbound Co-sell motions and connecting with Microsoft’s Go-to-Market teams

Frequently Asked Questions.

Anything else you'd like to know? Get in touch with our sales team and we'd be happy to discuss your questions.

Ask your questions

What types of Microsoft partners do you work with?

We support a wide range of partners — from early-stage MSPs, ISVs and resellers to global solution integrators. Whether you’re aiming for your first Solution Designation or scaling a co-sell motion, we tailor our approach to your specific stage and goals.

Do you offer both project-based and ongoing support?

Yes. We provide fixed-scope services for tasks like Solution Designation, CPOR/PAL setup, and Marketplace publishing. For long-term success, many partners choose our monthly retainer program for full Partner Center management and strategic alignment.

How soon can we get started?

Engagements typically begin within 3 to 5 business days after initial onboarding. We offer a streamlined kickoff process so you can start seeing results quickly, with no unnecessary delays.

Ask your questions

Let’s Make Your Microsoft Partnership Work Smarter

We help you take control, move faster, and unlock the real value of your Microsoft relationship.